Who we are

Founded in 1995, PineLake is a global authority in User Experience strategy.

Whether we’re teaching consumers how to get the most of our client’s technologies; optimizing onscreen interfaces for superior usability; or creating apps that are simple, functional and useful, our goal is always to find the ideal experience to inform and entertain.

The PineLake talent pool brings together experts from design, development, communications, rhetoric and psychology to understand the depth, breadth and intricacies of the total user experience. For us, conveying information is an art and a science.

What We Do

PineLake creates user experiences. Our extensive knowledge of the elements that affect a user’s understanding, perception and engagement lets us fine-tune these influences to create the experiences you want for your users.

We specialize in turning complexities and complications into conversations. We value the art of communication and make it our mission to help users understand the unfamiliar and have the best possible experiences with technology.

Our goal is to help users understand the story of your product and your brand. By fully engaging and effectively informing your users, PineLake helps create lasting experiences with your product.

Why It Works

Creativity and functionality are key to developing any media, but we add a little something different.

We look at media through an academic lens to better understand the total user experience; to understand how people learn, comprehend, perceive and relate; why they engage with media; and what they need from it. Semiotics, rhetoric, communications and psychology examine human understanding and the human condition and help to explain the diverse influences on your user’s perception and experience.

By continually researching and refining the underlying principles that guide our process, PineLake has been able to create an ever-improving cycle of discovering, defining, designing and developing.

Every day we are finding new methodologies to compel and engage your users.